I was lucky enough to create this brand from scratch with art director/designer Andrea Becker, toymaker/marketing genius Gisela Voss, and many other incredible people.
B. You was the brand motto. Children’s quotes, gathered from our social media community, were the cornerstone of the brand. Without a media budget, we created storytelling packaging, a vibrant social media community, and an effective blogger outreach program.
A charity component to the branding has helped build 10 schools in Haiti and Africa to date. For this reason, it’s my most proud professional achievement.