B Toys

I was lucky enough to create this brand from scratch with art director/designer Andrea Becker, toymaker/marketing genius Gisela Voss, and many other incredible people.

B. You was the brand motto. Children’s quotes, gathered from our social media community, were the cornerstone of the brand. Without a media budget, we created storytelling packaging, a vibrant social media community, and an effective blogger outreach program.

A charity component to the branding has helped build 10 schools in Haiti and Africa to date. For this reason, it’s my most proud professional achievement.

HP.png
target1.jpg
Bquotebooklet.png
target2.jpg
Screen+Shot+2014-04-23+at+4.09.00+PM.png
Screen Shot 2014-04-25 at 3.10.41 PM.png
b-loved-moms.jpg
unbranded2.jpg

AD and Designer: Andrea Becker

Toymaker and Designer: Gisela Voss

Agency: DoodleDo