Blue Cross Blue Shield of Rhode Island

Blue Cross and Blue Shield of Rhode Island wanted to let consumers know they had choices and power. The aim? To inspire Rhode Islanders, not matter how weak their skills, to take actions that will make themselves healthier and happier. 

This is an ad from a different portion of the campaign. I love it because it spoke so loudly to the model (who is courageously fighting cancer) that she asked for a copy of the ad to frame. She is incredible.

AD: Lisa Stevenson

Agency: Merge