LoveJane

Most of life’s milestones are celebrated with ritual or fanfare. However, a girl’s reaching puberty tends to be hidden. It can be embarrassing, even evoke shame. LoveJane is turning this around with gorgeous period kits girls are proud to carry. A favorite accessory as they celebrate this time of time with grace, dignity, and style.

(To add authenticity, all photos were sourced with permission from the Instagram accounts of young women we are lucky enough to know. Purposefully, no bumps, bruises or perfections were photoshopped.)

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AD and Design: Andrea Becker

Product Design: Gisela Voss