B.

A little brand with a big personality.

We helped launch B. toys from the ground up, working directly with the toymaker to create a brand as colorful, quirky, and imaginative as the kids who played with its toys. With no media budget, we had to make every moment count.

The toy aisle became our media plan. “Just B. You” became our rallying cry. And moms became our greatest advocates, sharing their kids' wonderfully unfiltered observations, which we turned into art they could share with the world. (And they did.) Through playful packaging, unexpected messaging, and a growing social community, B. took on a life of its own, becoming a beloved brand built on creativity, connection, and the freedom to be yourself.

But the work went beyond toys. Our charitable partnership helped build more than 50 schools in Haiti and Kenya, giving children access to education and opportunity. Traveling to Haiti to document several schools in progress remains one of the most meaningful experiences of my career.