The Rockport Group

Letting the people who make the product define the brand.

The people of The Rockport Group are the ultimate makers. No matter their position or title, they share a commitment to crafting shoes that are both beautiful and comfortable.

This corporate branding campaign launched alongside the opening of the company’s new worldwide headquarters and extended across office signage, B2B communications, and consumer advertising. The work helped align internal teams and external audiences around a shared belief in craft, pride, and making things well.

Total Immersion in the New Headquarters

Materials for shoe conventions

AD: Sandi Quatrale

Agency: Soapbox