The Rockport Group

Letting the makers define the brand.

At The Rockport Group, craftsmanship isn't limited to the people who make the shoes. It's a mindset shared across the company, from designers to executives to everyone in between.

We built a corporate branding campaign around that shared pride in making shoes that look as good as they feel. Launched alongside the opening of Rockport's new global headquarters, the campaign extended across office signage, B2B communications, and consumer advertising, uniting employees and audiences around a common belief in craft, comfort, and making things well.

Total Immersion in the New Headquarters

Materials for shoe conventions

AD: Sandi Quatrale

Agency: Soapbox