Generation Bio

Making the unfathomable understandable.

Generation Bio is a revolutionary biotech company redefining how people will live with genetic disease. Their science is extraordinarily complex, but their mission is profoundly human.

We helped bridge that gap.

Starting with the discovery and articulation of their brand values, we built a brand that reflected the magnitude of their science without losing its humanity. One that could speak meaningfully to scientists, patients and families, investors, and the people working every day to bring that science to life.

We were Generation Bio’s branding agency from shortly after launch until their IPO.