Generation Bio

Making the unfathomable understandable.

Generation Bio is a revolutionary biotech company redefining how people will live with genetic disease. Their science is the kind of work most people could never fully grasp, yet their focus remains intentionally down-to-earth and human.

We began by helping them uncover and articulate their brand values, and we didn’t stop until we had built a brand that reflects the magnitude of their science while remaining approachable, warm, and never taking itself too seriously.