It’s tempting to showcase a streamlined, one-size-fits-all campaign, but not every situation calls for that. When promoting Natixis’ ESG (Environmental, Social, and Governance) solutions, it became clear that two distinct types of financial planners required two distinct communication approaches.

LET’S TALK ESG engaged the ESG newbie or questioner, emphasizing NIM’s wisdom, diverse viewpoints, and collaborative approach to navigating a fast-evolving space.

ESG MEANS BUSINESS spoke to the more informed, performance-driven planner, highlighting NIM’s conviction, its ability to build stronger companies, and the portfolio power of ESG.

Through highly targeted media planning, we delivered one core story through two tailored lenses, ensuring each audience received the message in the way that felt most relevant, credible, and compelling—driving to an informative landing page.