When Natixis Investment Managers wanted to promote its ESG (Environmental, Social, and Governance) investment solutions, we recognized that not all financial advisors were coming to the conversation with the same level of knowledge or interest.

So we created two distinct campaigns.

LET'S TALK ESG invited the curious and the skeptical into the conversation, highlighting Natixis' expertise, diverse perspectives, and collaborative approach.

ESG MEANS BUSINESS spoke to more experienced, performance-minded advisors, emphasizing Natixis' conviction that ESG considerations could help build stronger companies and investment portfolios.

Two creative approaches, one brand, and messaging designed to meet each audience where they were.