NPR

Reintroducing a legacy media brand to a new generation of listeners.

Once considered radio for the crunchy or geriatric, NPR is now at the forefront of innovation in both getting the story and delivering it. It needed to reintroduce itself to the younger generation. Working with producers and archivists across all major shows and Upstatement design studio, we created an immersive mini-site that felt alive with videos, interviews, photos, behind-the-scenes moments, and interactive data all layered together. Easy to drop in for a quick look, but rewarding to get lost in.

We also created mini-magazines for donor meetings, giving reps a more engaging way to communicate NPR’s impact. That work later informed the launch of NPR One, supporting NPR’s move into personalized digital news.