Making recycling simple enough that anyone can do it.

Many Rhode Islanders weren’t recycling because they thought it was too difficult or complicated. Rhode Island needed more buy-in from people to make the effort effective and efficient for the state. Our educational yet entertaining campaign convinced people that anyone can recycle. Literally anyone.

AD: Tim Needham

Producer: Zeke Bowman

Director: Spencer Chinoy

Agency: The RDW Group