Amy Flanagan
Creative Director / Copywriter / Strategist / Content Creator
I help brands and organizations make people feel, believe, and act.
A few of my favorite skills
Creative Direction
Effective creative direction means being a strong leader, partner, and team builder. Being committed to strategy, but untethered to convention. Helping people around you feel the same courage, passion, and commitment to the work.
Writing
My goal is always the same: for clients to feel that I’ve captured the smartest, most distilled version of their essence even before they’re able to articulate it themselves. That result never comes from jumping straight to the keyboard. It starts with listening. Watching. Absorbing the brand’s personality, the people behind it, and the landscape it exists within. Only then do I sit down to find the truth in it all.
Strategy
I help organizations find their truth, voice, and force. That includes values, mission, and vision work, along with strategy for brand platforms, product launches, and communications. I help people open the door to big thinking while bringing clarity to moments when teams need direction and purpose.
Storytelling
A good story is the most powerful force in the world. It can be told through an epic novel or a raised eyebrow. Storytelling is what I do, whether that’s in my work, on a stage, or around a fire.
Content Creation
I’ve always been an early adapter to social media evolutions. Before Twitter existed, I started experimenting with short-form content through my Shortest Blog in the World. I wrote the first social media post for Four Seasons Hotels and Resorts. Today, I see social media as a powerful tool for helping brands strengthen their influence. Personally, I find it an expanding way to experiment, play, and connect.
Evolving
Always sit next to the smartest, most adventurous, funniest, youngest, oldest, or oddest person in the room. Then soak in their wisdom. That’s the practice that keeps me embracing change and making it work for my clients.